宣传与交流组 Outreach and Engagement Group
Why the need to change the logo:
- To increase outreach efforts and make the committee a more recognisable brand for the public.
- Mark the start of a series of rebranding efforts in 2017, bringing the impact of the campaign to a new height.
- To better represent the organisational message on the importance of Learning Chinese, which was something the committee had wanted to promote in the first place. The original logo design was adapted from the acronyms of Committee to Promote Chinese Language Learning (C-P-C-L-L), and the message is not direct.
- Has a more youthful touch as well as allowing the design logo to be easily adapted for committee collaterals design. The use of colour, design elements and the tone of the old logo limited the types of extended designs to be use on collaterals.
CPCLL’s new Logo 新标志的简介
Chinese Language is perceived by many as a straight and square language. Learning Chinese Language can be fun. The new logo adapted a modern approach and added a pinch of liveliness by slight slanting the character “华”, symbolising learning Chinese language can be a joy and fun process.
PANTONE 709 U reddish pink is selected as the official color for the logo. Red is the colour for the Chinese, and reddish pink has a feel of youth, energetic, warm, fashion and fairytale. In addition not to be dominated by one colour, a spectrum of colour palette is defined for the committee use, allowing creativity and demonstrate liveliness, so that each and every student will fall in love with Chinese Language, and all have fun in learning it.
New Slogan - “爱上华文”（To fall in love with Chinese）
Nothing beats falling in love with a language and learning it. The committee aims to cultivate the love for the language through interesting and relatable elements and activities. Once one falls in love with a language, the language will becoming living and one will be motivated to use and learn it to a greater extent.