宣传与数码组 Outreach and Digital Group
Why the need to change the logo:
- To increase outreach efforts and make the committee a more recognisable brand for the public.
- To mark the start of a series of rebranding efforts beginning in 2017, bringing the impact of the campaign to a new height.
- To better project the organisational message which is to promote the learning of the Chinese language. The original logo design was adapted from the acronyms of Committee to Promote Chinese Language Learning (C-P-C-L-L), and the message is not direct.
- To have a more youthful image as well as allowing the design logo to be easily adapted in collaterals of events organized by the committee. The use of colour, design elements and the tone of the old logo limited the types of extended designs to be use on collaterals.
CPCLL’s new Logo 新标志的简介
The Chinese Language is often perceived by many as a difficult and boring language. Learning Chinese Language can be fun. The new logo adopted a modern design approach and added a pinch of liveliness by slightly slanting the character “华”, symbolising learning the Chinese language can be a joy and fun process.
PANTONE 709 U reddish pink is selected as the official colour for the logo. Red is the colour for the Chinese, and reddish pink has a feel of youth, energetic, warm, fashion and fairy tale. In addition, a spectrum of colour palette has been defined, allowing creativity and creative designs, so that each and every student will fall in love with Chinese Language, and all have fun in learning it.
New Slogan - “爱上华文”（To fall in love with Chinese）
Nothing beats falling in love with a language when learning it. The committee aims to cultivate the love for the language through interesting and relatable elements and activities. Once one falls in love with a language, the language will becoming living and one will be motivated to use and learn it passionately.